Customized evaluation & recommendations:

  • Brand Positioning
  • Brand Communication Frameworks
  • Marketing Program Assessment
  • Organization & Leadership Assessment


  • Universities & Colleges
  • Educational & Not for Profit Institutions
  • Consumer Products
  • Retail Services


Founder and CEO Mary Baglivo is a highly accomplished brand marketing executive. Her experience includes Chief Executive Officer positions at leading global advertising & communications firms. She has also held several Chief Marketing Officer positions at prominent universities. Baglivo is recognized for her leadership in developing distinctive brand positions, and strategic marketing & communications programs based on data and consumer insights. Her expertise also includes optimization of marketing, communications, and public affairs operations and talent development.

Career Highlights
— Higher Education

  • CMO, VP Global Marketing & Communications

    Northwestern University – a leading research-1 private university in Chicago

  • CMO, Vice Chancellor of Marketing & Communication

    Rutgers University – a top public research-1 university in New Jersey

  • CMO, VP University Relations

    Pace University – a private university in New York

  • Consultant, Brand Strategy

    NYU – a large private research-1 university in New York City

  • Consultant, Marketing & Communications Organization

    University of Washington – a top public research-1 university in Seattle

Career Highlights
— Advertising & Marketing Agencies

  • CEO

    Saatchi & Saatchi — top global advertising & marketing agency

  • President

    Arnold Advertising — highly awarded creative advertising & marketing agency

  • Chief Operating Officer

    JWT — large global advertising & marketing agency

  • CEO

    Euro RSCG Chicago — leading regional advertising & marketing agency